Tuesday, November 10, 2009


I found these two cosmo magazines next to each other while looking up the magazine on google, it's interesting to compare the two magazines, the first from June 2009 and the Second from January 1969.
The first thing I noted was the use of colors, both use very feminine pinks and purples. The first magazine uses lots of different colors, whereas the second one uses mostly monochromatic tones of purple, and the woman's skin as an accent color. This clearly comes across that the older magazine is more 'stylish and conservative' the colors of the newer magazine come across as very sexual and more 'out-there', to coincide with the changing times.
The second thing I noticed was the use of typography and also the use of language, it's interesting to see how much more society accepts words like 'bitch, dirty, lying and sex' on the cover of a magazine, the older magazine says many of the same things in a conservative and feminine way.
 The first cover uses over four different types in a range of colors, again you can see that the second magazine is conservative as it uses only two different types, in only one color.
Overall the two magazines targeted the same audience in their era's, it's things like these magazine covers that give us an insight to how times and styles have changed.

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