Tuesday, October 20, 2009

This p.i.n.k vodka ad shows a photograph of the product (the bottle of vodka) centered against a plain black background. The image of  the bottle has been reflected against the black background at the base of the bottle to give a sense of depth. A pink electrical cord is shown coming out of the back of the bottle, to complement the pink text in the top centre of the ad 'Super-charged'. Underneath the main image (centered) a few sentences of small plain white text have been used to describe the product and the words 'caffeine' and 'guarana' have been highlighted in pink to capture the viewers attention. Further below this is the product logo (also shown on the bottle) which contains the letters p.i.n.k, separated by full stops, all in lowercase also the color pink. directly under this is a catch phrase 'the worlds perfect party spirit' written in the same plan white text used throughout the ad. Further below this is also the fine print also in white. 


The add has a 'central' layout, all elements of the add have been centered and our eye is drawn from the photograph of the bottle in the direct centre, up to the text at the top and then down to the power cord coming from the bottle, and finally to the text at the bottom of the page.


The color of the add has been used to directly draw the viewers attention to the image of the product in the center which highly stands out against the blackness of the background. The color pink has been used to remind the viewer of the name of the product p.i.n.k. Overall the only colors used are black for the background, the pink highlights and the white text. I find this a good way to use color as it isn't overwhelming on the page and draws the attention to the viewer. Pink is also a good color to use as it promotes femininity and targets the female audience.

No comments:

Post a Comment